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Peddling pretty

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Peddling pretty

By
Nancy Won
Photography by
Janis Nicolay

Feminine allure brings in the business at this exquisitely romantic decor store

Bleu3.jpgOn a whim, Kelley, a dental assistant with a chronic decorating habit, approached Jeannine, a design grad with dreams of owning her own decor shop, about going into business together. “Never in a million years did I think she would agree to buy the store with a stranger, but we clicked right away and the rest is history,” says Kelley. “We’re inseparable now!”

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Bleu5.jpgWithin four months (during which Kelley gave birth to her daughter, Lauren), the store reopened with a new location, a new name and a lot more glitz and glam. “Rue Stella had more of a rustic, cottagey feel,” recalls Kelley. “Stella Bleu is more refined—I always say it’s part French boudoir, part Old Hollywood.” And the concept works. “We don’t feel like you have to be committed to any one look,” says Kelley, “so when we’re shopping for the store, anything goes!” Quickly adding, “…as long as it’s feminine and beautiful!”

Stella Bleu, #131-1959 152nd Street, South Surrey, BC.

Read more in I am Country and Entrepreneurs

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